When Quality and Caring count

Meet the Members


One of my main reasons for joining Aurum was the opportunity to work with the most respected providers in the field of post-acute services and retirement residences to build a top quality network.

I hope the brief profiles we have listed below can begin to convey just how impressive a group they are.

Kathryn Melendy
CEO, The Aurum Network
Richard C. Bane

Bane Health Care

Richard C. Bane, CEO of Bane Care Management is a Massachusetts native. Mr. Bane is a graduate of Dartmouth College and Harvard Business School.

Mr. Bane currently serves as Chairman of the Massachusetts Senior Care Association, the state’s largest professional provider association, and is responsible for advocacy and education programs across Massachusetts and the country. He is also a member of the Advisory Board of the national publication, Briefings on Long Term Care Regulations. He has lectured nationally on many aspects of senior services and post acute care and is considered one of New England’s senior care industry leaders. He also serves as a director of Eastern Bank, and is a trustee in a number of Partners Healthcare organizations, including North Shore Medical Center, PCHI, and Partners Continuing Care.

Marva Serotkin

Marva Serotkin has been the president/chief executive officer of the Boston Home for the past nine years. Prior to the Boston Home, Ms. Serotkin was chief executive officer of the Shattuck Hospital and president of Cura Visiting Nurse Association in Plymouth. She served as a key member of the executive management team at Carney Hospital, Children’s Hospital Boston and the Boston Department of Health and Hospitals.

Ms. Serotkin has held numerous volunteer leadership positions including president of the Massachusetts Senior Care Association, president of the Massachusetts Public Health Association and chair of the nursing home task force of the National MS Society. Today she is president of the board of Codman Square Health Center. She is a licensed nursing home administrator.

Ms. Serotkin received her masters in public health from Yale University and her A.B. From Boston University. She has taught in the Boston University Graduate School of Management and Tufts University School of Medicine where she is an assistant clinical professor. She has presented at numerous conferences including conferences held in the Netherlands, Norway, England and Portugal.

Peter Gordon

Gordon Healthcare Management Group

Peter Gordon has been involved in health care for more than twenty years. He is the past president of the Massachusetts Senior Care Association, which is the leading professional association representing over 400 long term care facilities, and has also served as president of the Massachusetts Long Term Care Foundation, a non-profit research and education entity.

His leadership ability combined with his vision for a seamless integrated care system has enabled his facilities to expand services to better meet the needs of the community.

Julian Rich

Julian Rich is currently the President and Chief Executive Officer of Penacook Place, a 160 bed, not-for-profit, skilled nursing facility located in Haverhill, Massachusetts, a small industrial city located 30 miles north of Boston. Julian holds an M.A. in Health Care Administration from George Washington University and is a veteran leader with more than 30 years in the healthcare field. Over 25 of those years have been spent in long-term care where he has held various positions in large and small organizations, primarily in the not-for-profit sector. His consulting expertise includes operational turnarounds, fund raising, marketing and referral development, and general operations. He has been a member of the American College of Health Care Administrators for over 25 years and served on the national Board of Directors from 2001-2004. He is a past president of the Board of the Massachusetts Chapter and is a current Board member. He is also the Treasurer of the Board of Directors of the Mass Aging Services Association, the Massachusetts affiliate of the American Association of Homes and Services for the Aging. He recently served as Second Vice President of the Board of Directors of the New England Home for the Deaf and is a member of the Board of Advisors of Second Wind Dreams, a national organization dedicated to improving the quality of life of the aging.

Mr. Rich also serves as adjunct faculty/preceptor at the George Washington University’s Department of Health Services Management and Policy, and has taught at Cambridge College (Health Care Management program) and the University of Lowell. He is a regular columnist and writer for various health care publications.

Phil LaCasse

Phil LaCasse, Chief Executive Officer of The Salmon Family of Services, has led the management team for The Salmon Family of Services since 1997. He works closely with company leaders in the development and implementation of strategic, financial and marketing plans, as well as oversight of day-to-day operations.

Phil is a graduate of Boston College, holds an MBA from Harvard University, and is a licensed Nursing Home Administrator. He has held senior management positions in the field of long-term care and elder housing since 1975.

Phil has served for many years on the board of directors of The Massachusetts Senior Care Association and as its chairman for three years. He is also a founding member of the Aurum Post Acute Network, and is a former board member of the American Healthcare Association and the North Shore Health Planning Council.

David Volovick

David Volovick is a graduate of Lexington High School and received his Bachelors of Arts in Biology from Wheaton College. He worked for the AMC Theater Corporation as their "Entertainment Director" which was a great opportunity to direct customer service initiatives, part-time, while working on becoming a Nursing Home Administrator.

Dave pursued a Masters Degree in Public Health (MPH) at Boston University School of Medicine and received a MPH in Social & Behavioral Science/Behavioral Epidemiology in 2001.

Dave became the Administrator of The Leland Home in June, 2005.

“My strong clinical end and customer service background has been a great fit for The Leland Home. I think being a small 39 bed not-for-profit enables me to get more involved in the daily practicality of operations here at Leland. I really enjoy working with the staff, the residents, and their family members.”

David Volovick

During her long tenure with Goddard/Homestead, Margaret “Peg” Naylor has steered the organization through several major transitions. She began as Administrator of Goddard House, also known as the Home for Aged Men, in 1980. One and a half years later she also assumed management of Homestead Hall, another non-profit rest home with a long history of serving elders. In 1987 the two organizations merged to form Goddard/Homestead. In 1988 Goddard House was transformed into an independent living facility with 32 private apartments. She has served as Executive Director of the 132 year old organization ever since.

Peg has worked hard to create a beautiful and gracious atmosphere in both residences – both inside and outside. As an active member of the Webster Square Business Association, she has led the way in keeping Webster Square, where Goddard House is located, safe, clean, and attractive. Dozens of trees and shrubs have been planted throughout the area and large island planters provide color during all of the seasons. Realizing that setting is important to the quality of life in an elder community, Peg has turned Goddard House is a green, shady oasis and Homestead Hall into a charming country-like respite.

“I look forward to welcoming visitors to our two lovely, historic buildings and showing how Goddard/Homestead provides exceptional comfort, security, and companionship to elders in a continuing care community.”